Social Proof - How to Use this Concept to Boost Your Business

I was on a Conference Call some time ago and these 5 top Internet marketers that were on that call
John Reese
Frank Kern
Jim Edwards
Jason Potash
Yanik Silver

I simply urge you at this point to do a search on Google for each of these names. You will see a number of listings for each of these individuals. This exercise should convince you that these people are experts in the field of Internet Marketing. And there is a concept that all of them use that has allowed them to make millions of dollars marketing on the Internet.

The name of this concept is “Social Proof.” Actually I just used social proof to get you to believe this concept. If you had done a search on Google you would have seen that these guys above are in the who's who essentially of Internet Marketing and if they use this concept to make millions, well who am I to argue. In fact social proof was one of the concepts John Reese employeed to move One Million Dollars of one product in one day on the Internet. Do a search on Google for million dollar day - see what comes up.

I've actually got John Reese looking at and evaluating my business. Do you think I just might obtain some very valuable marketing information I could share with you?

What we are going to do is take this concept of Social Proof and apply it to our business of network marketing to create huge success, much greater than any of us could achieve not using this concept. Part of your success will be due to you being able to take advantage of additional resources kind of like a no-charge co-op.

If we haven't properly defined social proof at this point, here it is:

Quite simply Social Proof is this, sales and marketing can essentially be reduced down to your customer being convinced that your product or service will give them the desired result.

The concept of “Social Proof” consists of directing all your marketing efforts into providing evidence that you or your product (whatever the case may be), definitely gives people the desired result they are desiring so more people see your product as working and thus want it.

Another example of Social Proof is picture this: You’re in a big crowd of people heading to a baseball game. Here’s what happens – once the crowd starts heading in a certain direction you end up following as you just assume the crowd knows where they are going. So in marketing if you can get certain numbers of visible people buying your product or business others will follow along.

The biggest obstacle we face in attracting others to our business to others is getting past the skepticism of the person. For any number of reasons many people just don’t see themselves succeeding in their own business. Thus we want to provide Social Proof that people can succeed in our business.

So whatever the case may be: If you'e recruiting others to be distributors in your business you want to show them social proof your business system works.

If you're seeking to obtain customers for your product you want to show them social proof your product can work for them.

Food for thought: If you're not showing social proof to others that what you are doing is working than you need to consult with your upline or associates and come up with a solution. If you can't come up with a solution than I would suggest you find another product or business to market.

The whole primary purpose of this blog is to provide overwhelming evidence that our product and business works for ordinary people. So when you present this business to people your job is made a whole lot easier in getting them interested. For if they believe they can be successful they will most certainly join us.

There are secondary purposes for this blog, which we’ll discuss later.

One of these secondary purposes is this – if we function as a team we will all succeed more than if we work as individuals.

Various Testimonies Concerning System

I've been with the Freelife team for a year now and in that time, the one-on-one mentoring, and depth of knowledge that I have received from Jim Sapp has been immeasurable. Being an ambitious stay at home Mum has had it's challenges, but I now feel confident, in my abilities to handle a full work load as well as mothering duties. The hands on, learn as you grow approach has been instrumental in my success and Jim has always been there and available for any and all questions and concerns.
Listen to Audio:

Debbie Wood
GojiCanada

When I discovered Himalayan Goji Juice, I was a very good customer and had told so many friends and family members about it, that I ended up becoming a distributor without even trying. I did so with no intent on selling goji or starting a business. After several months I began to hear from my friends and family members about the tremendous results they were getting from HGJ. I myself had also learned more about the company, its' founders and the history of Dr. Mindell and goji. I decided that it was a very good opportunity to become an active distributor and asked Jim Sapp for help.

Jim is my Sponsor and enroller at Freelife. I found HGJ and Freelife through Jim's website. I expressed and interest to him in growing a business and he immediately responded. I began taking his internet marketing classes in the Fall of 2006. It was all foreign to me as I lacked any sales experience much less internet sales experience. Jim's classes were consise, informative and interesting and I was up and running in no time. The internet can be overwhelming to anyone when it comes to marketing. Even though I am very computer literate, his approach to teaching is simplified and easy to learn. He supplies you with all the tools and links necessary to start a marketing campaign, including sample scripts for phone or email use. We learned how to market to individuals in different industry sectors not just locally but on a worldwide basis. The classes are held weekly but I have to say that Jim is always available to work with me on a individual basis any time of the day. He is extremely patient and knowlegable, and has vast experience. He is well known in the company as the internet expert and there were many other people on the calls who took advantage of Jim's program. He puts a tremendous amount of energy into his program and he offers it to his organization virtually cost free.

Much of Jim's recent activity has been to put things in motion to draw customers to our website. As the technology behind internet searches adapts constantly, Jim is always on the cutting edge and incorporates his advanced knowledge into his training. Jim has always made me feel that anything is possible and that his methods are just another tool in my belt in building a successful home based HGJ business. As my business grows, he offers the same opportunity to my new distributors who are very serious about growing a successful business with Freelife. Jim gives 110% and has had a great impact on me and my downline. I don't know any other organization within our company that offers the incredible bonus of internet marketing. He has his finger to the pulse and anyone who takes his class benefits greatly if you apply yourself. If you are interested in growing your business faster, join our organization. It is a win-win situation!
Marilyn Gordon

I joined the FreeLife goji opportunity in February of 2006 and have never looked back. Jim Sapp has been amazing support for me in my business. Unlike many network marketers, Jim not only knows the product, but he knows how to market. As the owner of an internet marketing firm, I understand the great importance of proper marketing and I really have enjoyed being able to work with someone as knowledgeable as Jim.

Adam Thompson
Thompson Enterprises

Thank you so much Jim. I couldn't do any of this without your help! I really do appreciate it and I look forward to learning more from you and doing great things with this business!

Thanks for your input Jim! I really appreciate all the help you have given me. …Also, do you have the names of the people you are putting under me?

Thanks for all your help!
I really appreciate it! Have a great vacation.
Thank you!
Jaime Mishkin

Hi Jim,
I am really very grateful for all the help you are giving me
Many thanks for this lengthy and encouraging mail. I feel within my spirit that it was no accident that I signed up under you

Emmy Asafor.

I wanted to stay under you. I like your marketing experience. And, I like the way you answer me immediately when I have a question. … I've got plenty of contacts to work.
Thanks again
-Don Stevens

Good morning Jim,
I want to thank you for everything you are doing for me. I received all your correspondances, I will read it on the weekend, I am going away, ..I will also watch your DVD and listen your CD,…
Hava a great weekend
Louise Duguay

Jim,
Thank you so much for the comparison report, it was really interesting. And I truly appreciate you adding John and Leatrice to my geneaology. It makes me want to give it my all, like the CD said, you never know when you might be signing on the next ambassador.

I will be contacting you by Email soon with 2 potential people that I would like you to share the business ends of things with.

Jim thank you to all of your support, with your help I know I can do it.

Mahalo, Nikki

Welcome - Take Your Shoes Off - Why a Blog

Greetings Everyone,

Our goal is to educate you and hope you learn something about network marketing that can help your business.

We like to think we put real marketing behind network marketing, because most people don't and this maketing can provide you a real edge. And often make the difference between failure and success.

Let me give you a little bit of background about myself. I've been in network marketing for over 12 years. I've made a fulltime income for 10 of those years. I came originally from the corporate world where I spent almost 20 years.

I've also spent 12 years involved in numerous facets of internet marketing so I'm well versed in that area also.

So what tips would I give you based on all this experience. Well first I believe if it's not the most important thing in network marketing it ranks right up there. That thing is building relationships. Good relationships are the life blood of this business. Of course building relationships alone is not the only key to success, if people perceive you as a buffoon you're in trouble.

I believe the best way to have success is by learning how to attract people. If you're able to attract people you will most definitely have some level of success.

There are two ways to attract good people to you:

One is through the power of your personality.
The other is through the power of your tools and systems.

I don't want to bust anyone's bubble here but it doesn't matter, which of any of the fine companies you are in. If you want to have success you must have a strong personality or some powerful leverage tools working for you, that a person must feel they have to come to you or a member of your organization or have access to.

The company itself and it doesn't matter what company doesn't have enough pull. And think of it like this if the company had pull why should someone join with you and not just another person in the company?

That is why I feel a responisbility to my people to give them a real edge with tools like this so people are attracted to them.

I would highly recommend you create a blog like this. You can for free using either Blogger or Wordpress. Simply do a search for either of them in Google.

Now here is why you want a blog like this. I'll get more into the marketing stratagies and what each of them do for you.

Blogs build a community of like-minded people.
Blogs create social proof.
Blogs can be used to create scarcity.
Blogs are great for building events.
Blogs are natural places to tell stories.
Blogs are great for commitment.
Blogs build anticipation.
Blogs create interaction.
Blogs give you a place to tell a reason why.
Blogs give you authority.
Blogs can create controversy and to be interesting.

We're get into more of the stratagies of why these above things work in future posts although we'll touch on a couple of them here.

Social proof - what is this. Social proof is like if you're selling a cosmetic product and you have testimonials from a number of woman about how young their skin looks or the great complements they got from their husbands. The blog is a great way to have these ladies comment with their testimonials.

Here's an Excellent Video Example of Social Proof - Click Here! (Note: This will typically play in Windows Media Player)

Building a Community - What is a community and why is it so important to your business? Well a community in this case is simply your customers and downline. One of the biggest problems we face in network marketing is getting reorders and even increasing the numbers of reorders. By getting your people coming to the blog and leaving comments and interacting they will feel like part of the community. This will not only get these people reordering more often but also make them much less likely to quit.

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Main marketing take-aways from this email.

Right off the bat we are trying to establish authority and credibility. Why should someone listen to this author? Why should they believe him?

These questions become answered by providing specific tips and information which establishes this author as an authority.

Next is in the concept of Social Proof- this basically revolves around providing proof that your product really performs its desired function.

I'm going to in an upcoming post expound more on social proof.

The concept of Community is basically covered above.